Small business owners don’t want to come up with content marketing strategy thoughts that may catch the attention of new customers to their business. They have enough on their plate already.
In a world where a small business owner doesn’t have a huge marketing financial plan, it’s not easy to wrap your mind around what works in social media and content marketing strategy – giving value first, giving more value second, and then promoting third.
The best type of content to share will be guided by the type of business you are and the type of customers you are targeting.
TIPS: When trying to read new people you meet, focus 90% on their actions and 10% on what they say. Words are how new people misdirect you!
"The significant problems we face: cannot be solved at the same level of thinking we were at when we created them." - Albert Einstein
TIPS: The worst thing you can do is get older and finally realize you became great at the wrong thing! #cherishyourtime
Reverse engineer what you want out of life. Imagine where you want to be in 10 years. Then ask yourself, "To get that in 10 years, what do I have to be doing 9 years from now." And then continue, "To get that in 9 years, what do I have
TIPS: People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.
REALITY CHECK: Life’s real failure is when you do not realize how close you were to success when you gave up.