Many social media marketers don’t use social media themselves. So they end up posting content that they think people will like, but actually don’t. If you want to know how people use social media and interact on it, use it yourself as a person, and take some notes on the types of posts that you respond to.
Retweet and engage "Don't just tweet out stuff about your company. Engage with other companies, your customers and thought leaders in your market. Retweet their tweets and add your thoughts. Respond to tweets that aren't directed at you and give your thoughts on those. Followers will start flowing your way."
-Jason Barber, co-founder Friendemic