1. Know your “why.” It is not enough to be (a bit) faster or less expensive than your competitors. Your potential clients want to know why your business is operating. People don’t buy what you do, they choose you on why you do it.
2. Be consistent in your messaging and branding. People need to recognize you, no matter where they see you. Also, please make sure all messaging has been spell-checked.
When something is important enough, you do it even if you don't feel like it and/or the odds are not in your favor.
- Elon Musk
Many social media marketers don’t use social media themselves. So they end up posting content that they think people will like, but actually don’t. If you want to know how people use social media and interact on it, use it yourself as a person, and take some notes on the types of posts that you respond to.
Retweet and engage "Don't just tweet out stuff about your company. Engage with other companies, your customers and thought leaders in your market. Retweet their tweets and add your thoughts. Respond to tweets that aren't directed at you and give your thoughts on those. Followers will start flowing your way."
-Jason Barber, co-founder Friendemic
“Follow effective actions with quiet reflection. From the quiet reflection will come even more effective action.”
– Peter Drucker
Small business owners don’t want to come up with content marketing strategy thoughts that may catch the attention of new customers to their business. They have enough on their plate already.
In a world where a small business owner doesn’t have a huge marketing financial plan, it’s not easy to wrap your mind around what works in social media and content marketing strategy – giving value first, giving more value second, and then promoting third.
The best type of content to share will be guided by the type of business you are and the type of customers you are targeting.
TIPS: When trying to read new people you meet, focus 90% on their actions and 10% on what they say. Words are how new people misdirect you!
"The significant problems we face: cannot be solved at the same level of thinking we were at when we created them." - Albert Einstein
TIPS: The worst thing you can do is get older and finally realize you became great at the wrong thing! #cherishyourtime