A GOOD LOGO IS CRITICAL
A good logo is critical for a successful business—especially in a trade as competitive as landscaping. Here are five ways an outstanding corporate identity will help your company succeed.
1. Great Logos Make Great First Impressions
Before your sales person knocks on the door, before your truck pulls up, and even before they call you, potential customers consider your logo when they decide whom to trust.
When people can easily remember your logo, you have a competitive edge.
2. Attract New Customers
Your customers see hundreds of logos a day—and they know a good logo when they see one. By sending the right message to potential customers, your logo helps them choose you over the competition.
3. Stand Out from Your Competition
Flip through the phone book and you’ll quickly see that potential customers have plenty of landscaping company choices. You’ll also notice very few logos stand out from the crowd. Differentiating yourself from your competition is critical in winning the battle for customers.
The Lawn Rangers do that with color. Instead of the usual greens and blues, they use a warmer color combination that stands out. Original uses of colors, words, shapes, and fonts can set your logo apart from the rest.
4. Keep Loyal Customers
Good service is the key to keeping your customers. But what happens when a competitor moves in with shiny trucks, clean-cut employees, a professional look and promises to match your service? If your company image isn’t as good, your customers may be tempted to try the competition.
Don’t put your business in that position. “A great logo convinces high-end customers who look for a loyal, long-term relationship to choose you over the next guy, who is probably waiting around the corner”.
5. Earn Trust with Professionalism
What convinces people to choose an established landscaping business over a couple kids with lawnmowers? Often it’s the professionalism of the business.